TheLiveAds

Dramatically increase your media performance and creative engagement.


The LiveAds is a powerful and intuitive campaign suite for live ad, web and social content on all devices – powered by live, smart data.

The LiveAds learns about your consumer’s needs and delivers relevant, sequential messages to accelerate their purchase decision.

And The LiveAds increases critical metrics – engagement, performance, integration, efficiency, accountability and speed.

Getting Started...

Define dynamic digital roadmap and forecast results.

Discover consumer insights and investment model to improve results.

Design templates for dynamic ads, social, app and web.

Deliver campaign management, real-time optimization and reporting on performance vs. goal.

Q: Where are TheLiveAds being used?
A: TheLiveAds is a powerful campaign suite for many companies in most industries, but is especially well-suited for:

Travel:

Hotels and resorts, like Palms Las Vegas and theWit Chicago, use TheLiveAds to target in-market consumers with dynamic offers based on travel dates and other criteria. With these nimble campaigns, hotels can manage their own ads, leading to a doubling of advertising efficiencies and more bookings for their unsold inventory.

Retail:

For the first time ever, TheLiveAds enabled online retailers like Sears to utilize powerful tools that turned shoppers into buyers, retarget cart abandoners, create massive brand lift and, through actionable live data analysis, optimize messages and offers which are targeted at specific customers in their purchase process. ROI has consistently been far greater than their more traditional campaigns.

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Campaign: "Big City Nights"
Advertiser: theWit Hotel Chicago
Ad Size: 300x250, 728x90, 160x600
Vertical: Hotel

theWit Hotel Chicago's primary goals are to engage national and international travelers as well as Chicago-based stay-cationers to purchase room inventory and attend hotel events. TheLiveAds team lead in the development of entire campaign, including creative visuals and messaging.

Campaign: "Holiday 2011"
Advertiser: Sears
Ad Size: 300x250, 728x90, 160x600
Vertical: Retail

Holiday 2011 dynamic retargeted ads were created based on McGarry Bowen's styleguide. These ads accommodate all sears.com categories with consumer retargeting on products browsed, placed in cart and/or purchased. Each consumer is delivered specific product messaging, offers and imagery.

Campaign: "Holiday 2011"
Advertiser: Kmart
Ad Size: 300x250, 728x90, 160x600
Vertical: Retail

Holiday 2011 dynamic retargeted ads were created based on Draft's styleguide. These ads accommodate all kmart.com categories with consumer retargeting on products browsed, placed in cart and/or purchased. Each consumer is delivered specific product messaging, offers and imagery.